A global mother and baby brand.

HEORSHE began not with a sketch, but with a question.

In 2018, Carson and Chloe welcomed their daughter into the world — and quickly discovered a quiet frustration shared by parents everywhere: the feeding products available to them were either safe but soulless, or beautiful but questionable.

The market offered plenty of 'cute.' It offered plenty of 'functional.' It rarely offered both. And when it came to understanding what parents actually needed — not just what they said they needed, but what they truly needed — the gap was even wider.

So they did what most parents dream of doing. They decided to build the solution themselves.

The word "Chic" has long been associated with fashion and outward aesthetics. But at HEORSHE, it means something deeper.

Chic is the confident result of asking better questions. It is the precision of identifying what truly matters to parents. It is the discipline of engineering solutions that work — not just in theory, but in the real, unscripted moments of early parenthood. It is the integrity to judge what is right, what is good, and what is worth doing — and then to deliver it all with elegance, grace, and taste.

Chic is what happens when deep insight meets structural innovation meets design excellence.

We design feeding solutions for the first years of life — not as standalone products, but as part of a larger commitment to how families live, feed, and grow together.

Every HEORSHE product begins with a question: What do parents actually need in this moment? Not what they say they need. What they truly need.

We study the feeding journey — the quiet frustrations, the unspoken anxieties, the small victories — and we build solutions that respond to those realities.

From material selection to structural engineering to the final visual language, every decision is made with one purpose: to deliver value that parents can feel, trust, and take pride in.

Today, HEORSHE is present in over 80 countries, with thousands of retail doors across premium mother and baby channels as well as drugstores worldwide. Our products are loved and recommended by more than 20,000 global parent influencers — trusted voices who share our belief that safe and chic are not mutually exclusive.

We have served over two million families and counting. But these numbers are not our story. Our story is the families behind them — the parents who choose HEORSHE because they refuse to compromise.